As the driving force behind generating new sales leads and contacts, a successful business development manager is a highly-prized asset to any company and bonus-related pay means the financial rewards of this career can be great. Interested? We thought you might be…
So, what will I actually be doing?
Your job as a business development officer is to identify sales leads, pitch goods or services to new clients and maintain a good working relationship with new contacts.
This role revolves around good communication and so whatever business you work in your duties are likely to include:
- Following up new business opportunities and setting up meetings
- Planning and preparing presentations (say hello to Powerpoint, prezi and powtoon)
- Communicating new product developments to prospective clients
- Overseeing the development of marketing literature
- Writing reports
- Providing management with feedback
The finer details…
If the thought of sitting behind a desk all day gives you itchy feet, this could be the job for you as you’ll be required to spend a large amount of time visiting clients and attending networking events. You’ll usually in flexi hours, Monday to Friday but there are often part-time working opportunities too.
Want a job where you can progress? This career can offer that. From business development manager you can progress to become a senior development manager, business development executive or marketing director.
Or, using the selling, negotiating and project management skills you’ve gained, you can side-step into other areas of business.
The good points…
Lana Santos works as a business development manager for an interior design company, she says: “This job is a constant challenge and requires a number of skills – good business sense and financial planning, process interpretation, marketing skills, strategy development and implementation.
When you are dealing with a new business, the job requires a lot of creative thinking to spot new opportunities and to establish rapid growth within the new market place and it’s very satisfying when the development strategy pays off and the results can be clearly seen.”
…and the bad
“It can be a stressful trying to develop business opportunties – you are dealing with external and internal challenges some of which can end up out of your control. While there’s plenty of satisfaction when things go right, the flipside is the pressure if things don’t go so well.”
Is there study involved?
Personal qualities like great communication, neuro linguistic skills and sales skills count for more than formal qualifications in this job.
However, we will be looking at candidates educated to at least any graduate course with awesome experience in the field process, marketing, business startups and entrepreneurship.
Those with a 2:1 degree, preferably in finance, marketing and business management, will be able to take advantage of the graduate programmes run by some companies.
OK, I’m interested… But is it really the job for me?
This is no job for shy, retiring types as you’ll need to be bursting with self-confidence, love networking and enjoy presenting and public speaking. It also helps if you have:
- Good business sense
- A deep understanding of marketing principles
- Good communication skills
- A positive attitude
- Negotiation skills
- Plenty of initiative
- Fun and cool attitude